ShowlivrePlay is a live shows platform owned by Produções Ltda. (“Showlivre”), which is an organization committed to the confidentiality and protection of personal data shared with the website audience, necessary to provide its services. This privacy policy statement sets out the processes and purpose of data uses by Showlivre in compliance with Law No. 13.709/2018, the General Data Protection Law (LGPD) and describes how your personal information is collected, used and handled when you register and use the platform.

By registering and using the ShowlivrePlay platform, you declare that you understand and are aware of and in agreement with the terms stated herein and consent to the use of data in the terms described herein. knows how important it is for you to know and be confident about the use of your personal data ("Data"). 

This Privacy Policy (“Policy”) explains what Data we may obtain and how we may use it. It applies to all services provided by the ShowlivrePlay platform through websites, applications, interfaces, portals, Internet products and applications, among others. 

Showlivre employs reasonable administrative and managerial measures to protect your personal data from loss, theft and unauthorized access, use and alteration. These measures are designed to provide a level of security appropriate to the risks of processing your personal data. Despite these efforts, no information system can be 100% secure, so we cannot guarantee the absolute security of your information. Users also play an important role in keeping their data safe. If you believe that someone has gained access to your data without permission, please contact us immediately.

Data collected from the ShowlivrePlay Account

We collect some Data about when you create your account. During the registration process we ask you to create a login and password (“ShowlivrePlay Account”) to access our “Services”. Data such as your full name, email address, date of birth, gender, location, CPF, address, landline and/or mobile phone and, in the case of a ticket purchase or subscription, billing data. After registering, you can enjoy the benefits of having a ShowlivrePlay Account and watch live and recorded shows and make subscriptions.

Data collected from Browsing on ShowlivrePlay: We also collect your Data when you (i) use our Services; (ii) fill in forms, make comments, participate in promotions, polls, online events, sweepstakes, perform searches and other interactions on our Services; and (iii) access our Services via your computer, mobile phone, desktop, smart TV and/or other access device. Data collected from your access to the Services may include: your geolocation; your IP address; access device information (such as unit identifier, advertising identifier, operating system name and type); connection information; your browser type and the pages and all content you access on our Services.

Data obtained from third parties

We collect Data about you from publicly available sources, service providers and partners who provide us with your Data in accordance with law.

use of data

I. ShowlivrePlay Account Data and Browsing Data

We use ShowlivrePlay Account Data and Browsing Data, from your first access to the Services, to: (i) understand how you use the Services; (ii) select and personalize advertisements for you, on or off the Services; (iii) provide, customize and recommend content and services; (iv) offer new Services to you, including those whose contracting you initiated but did not complete; (v) measure performance and improve the Services, (vi) help advertisers and partners to assess the effectiveness and reach of advertisements and also to understand the profiles of people who access such advertisements; (vii) provide technical support and ensure the security and functionality of the Services; (viii) develop, test and improve new products and services; (ix) carry out research and innovation activities related to the performance and improvement of the Services; (x) monitor usage activities and trends; (xi) measure interactions and audience for the Services; (xii) process billing information, send confirmations and fulfill your orders in the case of Paid Services; (xiii) send offers, information about promotions, events and/or advertisements to your email account, via text message, messaging app, phone call and instant notification (push); (xiv) communicate with you and respond when you contact; and (xv) comply with the general terms and conditions of use of the Services and fulfill the purposes set out therein.

II. Data obtained from third parties

We use Data obtained from third parties to (i) make inferences about content and topics that may be of interest to you; (ii) improve our Services; (iii) personalize the content and advertising we show you. We may also use Data obtained from third parties for the same purposes as permitted by the third party, if you have authorized it, as well as under the terms of this Policy, when you accept it.

III. Anonymized (non-nameable) data 

In addition to processing the Data in accordance with this Policy, we may also use your Data always anonymously, that is, data that does not personally identify you. 

Your Data will only be used by the company Produções Ltda.: 18.002.603/0001-98

data sharing uses trusted third-party services and technologies that adhere to acceptable security standards and are subject to confidentiality obligations. Your Data will be shared with such third parties (below) always in accordance with this Policy, the terms of use of the respective Service (if any) and applicable legislation.

Sponsors and Business Partners.

For purposes of fulfilling the requirements of promotions or contests, in the case of promotions or contests sponsored by other companies or through partnerships with, provided that you have agreed to participate in such promotions.

Research companies.

In order to offer a service that best suits your profile, we will contact you to carry out surveys and surveys in order to test, solve problems or evaluate our Services.

Related Companies.

To (i) identify Related Companies' products and services that may be of interest to you; (ii) create a more personalized profile about you for the purpose of helping to personalize your experience on our Services or the Related Companies' platforms; (iii) offer advertising based on your interests; (iv) conduct research and analysis to assist in improving our Services;

Information Technology Service Providers.

To (i) provide cloud services for our platform; (ii) host the Services and participate in the creation of our content; and (iii) provide technical and operational support for the Services. In these circumstances, your Data will be stored and processed on third-party platforms.

Technical Support Service Provider.

For third parties who provide us with technical support services to provide assistance to users or subscribers. In these circumstances, your Data will be processed by such third parties.

Marketing Service Providers.

To offer advertisement relevant to your profile, email marketing, SMS, instant notification (“push”).

Financial Institutions, Payment Means Providers, Payment Means Integrators and Credit Card Companies.

In order to process payment in the event that you purchase a Paid Service, we will share your credit card number, bank details, billing details and contact information with financial institutions, payment method providers, payment method integrators and companies of credit cards.

Data Analytics Partners.

To confirm and complete your Data, we will cross-reference the Data you provide to us with those you have shared with Data analysis companies, including credit.

Government Authorities.

To (i) comply with legal, judicial and administrative determinations and also comply with official documents from competent authorities and (ii) take or provoke legal, judicial and administrative measures to defend our rights under this Policy, including in any judicial or administrative proceeding. By Government Authorities we mean police authorities, public entities and/or other governmental organizations.

Security entities and fraud prevention.

To (i) fulfill contractual obligation; (ii) enforce the terms and conditions of this Policy and/or the general terms and conditions of use of specific Services contracted by you; (iii) prevent illegal, fraudulent or suspicious activities; (iv) prevent technical or security problems; and (v) report violations and/or protect our rights and property.

Measurement Partners.

To perform audience, reach and relevance analysis and measurement reporting of the Services.

Partners and buyers of new companies and/or assets.

For the sale of businesses, assets or equity interests or the incorporation of new companies and investments.

Business partners.

To (i) improve our Services; (ii) expand our business; and/or (iii) develop new businesses.

Cookies and their usefulness

What are Cookies?

Cookies are small text files sent and stored in your web browser. These files serve to recognize, track and store your browsing.

What is the use of cookies?

Cookies are used to observe browsing patterns, mapping which areas of the Services you have visited and your visiting habits as a whole, remembering who you are. We use this information to (a) check your browsing routine; (b) offer increasingly personalized content, advertising and/or services; (c) allow cross-referencing with your ShowlivrePlay Account Data, (d) facilitate and expedite the completion of forms, (e) measure interactions and audience of the Services, and (f) track the progress of promotions.

Use of third-party cookies

Technology service providers may use their own cookies on the Services, with our permission, to provide services to Such cookies will collect your Data on our properties for the purposes set out in this policy.

How to change or block cookies

Most browsers are set to automatically accept cookies. You can, however, change the settings to block cookies or alert you when a cookie is being sent to your device. There are several ways to manage cookies, it is possible to create a general block for cookies, block cookies from a specific website and even block third-party cookies in relation to a website. Blocking all cookies will affect how your experience works, as it will not be possible to identify your preferences and recommend relevant content and advertising.

Consult your browser instructions to learn more about how to adjust or change your settings, remembering that the desired configuration must be replicated on all devices used to access the Services (such as computers, smartphones, tablets). 

Third party data collection from the Services

Third parties may collect Data from the Services as follows:

Data collected by third parties on our properties.

We have partners who include “tags”, “pixels” and “cookies” on our properties. These technologies allow us to track your activities on our properties to provide you with targeted advertising with the appropriate exposure frequency, always seeking to provide you with a personalized experience.

Data collected by third parties on their own properties.

We have a number of partners and/or sponsors that create and offer you goods and services, as well as sweepstakes and promotions through their own properties that are accessed from the Services. The Data that you provide when you visit and/or complete transactions on these third-party sites is requested and obtained by these partners and/or sponsors and is therefore subject to their own Data collection and use practices.

For information about the Data usage rules of these partners, advertisers and/or sponsors, you can consult their respective privacy policies on the partner, advertiser and/or sponsor's own website.

Data storage, processing and transfer

Your Data may be transferred, stored and processed within and/or outside Brazil by or our partners, in accordance with this Policy, in addition to following acceptable standards of security and confidentiality, for the purpose of providing the Services to you. .

Data retention when deletion is requested

If you request the deletion of your Data, may only keep it (a) for the period necessary for defense in judicial, administrative and arbitration proceedings (b) for compliance with a legal obligation, (c) for the regular exercise of rights and (d) to enforce's rights based on the applicable subscription agreement and/or term of use.

Subject to the Browsing and Security Policy

By accepting this Policy, you are also subject to the Browsing and Security Policy.

how to contact us

For more information about our data usage and privacy practices, if you have questions or if you would like to file a complaint, please contact us by email: